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The Silver Lion for Film went to AOI Production Tokyo, Tokyu Agency Tokyo and NTT Advertising Tokyo for the '3-second-cooking' spots made to advertise NTT Docomo's new LTE Advanced Premium service. The two spots, one featuring deep fried shrimp and the other fried dumplings, also garnered a Gold Film Craft Lion.
The Grands Prix for film went to F/Nazca Saatchi & Saatchi Sao Paolo for '100' on behalf of Leica Gallery Sao Paolo; and The Martin Agency Richmond for the 'Unskippable Ad' on behalf of Geico. In total, 101 awards were handed out for this category.
The Film Craft Grand Prix was won by Adam & Eve DDB London for its work on Monty's Christmas on behalf of John Lewis. A total of 66 trophies were handed out in this category.
APAC FILM WINNERS
(Note: A 'Gold/Silver/Bronze Lion Campaign' indicates a single award given to multiple related entries.)
Title | Advertiser | Product | Entrant / Agency | Country | Production Company | Prize |
3-SECOND COOKING “SHRIMP FRYING CANNON” | NTT DOCOMO | EXPANDED LTE NETWORK | AOI PRO. Tokyo / TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo | JAPAN | AOI PRO. Tokyo | Silver Lion Campaign |
3-SECOND COOKING “SUPER FRIED DUMPLING” | NTT DOCOMO | LTE ADVANCED (PREMIUM 4G) | AOI PRO. Tokyo / TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo | JAPAN | AOI PRO. Tokyo | Silver Lion Campaign |
INFREQUENT FLYERS CLUB | TIGERAIR | INFREQUENT FLYERS CLUB | McCANN MELBOURNE | AUSTRALIA | AIRBAG Melbourne | Bronze Lion |
APAC FILM CRAFT WINNERS
(Note: A 'Gold/Silver/Bronze Lion Campaign' indicates a single award given to multiple related entries.)
Title | Advertiser | Product | Entrant / Agency | Country | Production Company | Prize |
3-SECOND COOKING “SHRIMP FRYING CANNON” | NTT DOCOMO | EXPANDED LTE NETWORK | AOI PRO. Tokyo / TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo | JAPAN | AOI PRO. Tokyo | Gold Lion Campaign |
3-SECOND COOKING “SUPER FRIED DUMPLING” | NTT DOCOMO | LTE ADVANCED (PREMIUM 4G) | AOI PRO. Tokyo / TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo | JAPAN | AOI PRO. Tokyo | Gold Lion Campaign |
EVERY DAY IS DAY ONE | SAMSUNG | ASP SURF SPONSORSHIP, SAMSUNG GS5 | EXIT FILMS Melbourne / 72ANDSUNNY AMSTERDAM | AUSTRALIA | EXIT FILMS Melbourne / SMUGGLER London | Silver Lion |
DREAMING OF YAMS | FOODSTUFFS NZ | NEW WORLD | FINCH Sydney / COLENSO BBDO Auckland | AUSTRALIA | FINCH Sydney | Bronze Lion |
THE PEOPLE'S FILM, 60 YEARS TOGETHER | VOLKSWAGEN | VOLKSWAGEN | FINCH Sydney / COLENSO BBDO Auckland | AUSTRALIA | FINCH Sydney | Bronze Lion |
A MESSAGE TO SPACE | HYUNDAI MOTOR COMPANY | BRAND CAMPAIGN | INNOCEAN WORLDWIDE Seoul | SOUTH KOREA | PLANIT Seoul / ADDICT MEDIA FILMS Seoul / DUOFILMS Los Angeles | Bronze Lion |