craft
L’Oreal Thailand launches new 3D campaign with McCann Worldgroup
Tapping into the growing CGI-trend, the brand launched its UVD Invisible Serum campaign on a captivating billboard amongst Bangkok's busiest streets.
Four tips to prepare your content strategy for 2021
Amid continued uncertainty in 2021, marketers should never lose sight of the value and purpose of content.
Need help managing 20 creative agencies? There's a consultancy for that
NEW YORK - Fred Schuster, former CEO of McCann's Craft Worldwide and Ogilvy's RedWorks, has launched a 'global creative operations' company aimed at helping both agencies and brands improve their creative processes.
Yo-ho-ho, and a bottle of craft beer: Droga5 POS campaign targets pirates
SYDNEY - Droga5 Sydney has launched a print and point-of-sale campaign for craft beer Sail & Anchor as a precursor to "super fun stuff later", according to Droga5 creative director Cam Blackley.
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