Emily Tan
Dec 8, 2014

How Singapore Airlines averted a PR disaster

AUSTRALIA - After threatening to exact payment from the travel agents involved, Singapore Airlines announced that it will honour business-class tickets that were mistakenly sold at economy-ticket prices.

How Singapore Airlines averted a PR disaster

On the weekend of November 28, around 900 business class "flight segments" were made available for sale at economy prices. Many of the tickets, valid for travel between Singapore and Europe, were sold by travel agents in Australia.

It has since come to light that it was Singapore Airlines itself that loaded the flights onto the system with erroneous prices.

According to the Sydney Morning Herald, the business class tickets should have been sold for up to AU$6,000 (US$4,970) a piece, instead of the roughly AU$3,500 (US$2,899) passengers purchased them for.

Read the rest of the story on PRWeek Asia

Source:
PRWeek

Related Articles

Just Published

17 hours ago

TikTok ban looms: Meta and YouTube positioned to gain

With over 170 million users and seven million businesses bracing for impact, the looming ban is similar to TikTok’s struggles in APAC—from outright bans in India and Nepal to restrictions in Australia and New Zealand.

18 hours ago

One year on: Running an indie and the price of ...

"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.

19 hours ago

X escalates fight against advertisers

Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.

19 hours ago

Spikes Asia 2025: Banana Balloon’s creatives on ...

Winning at Spikes in its first year of operation increased confidence and morale at China-based independent agency Banana Balloon.