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SIA retains PHD as media agency of record
EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.
Copycat accusations fly: Cathay Pacific calls out SIA for lack of originality in latest brand campaign
Is imitation really the best form of flattery?
Dull, Boring and Bland: SIA and STB launch travel-film series
THE WORK: 'Unexpected journeys' for Singapore Airlines and the Singapore Tourism Board by TBWA Singapore.
Chong the Nomad 'plays' an A350 for Singapore Airlines
In work from TBWA Singapore, the musical artist creates an original track from sounds recorded aboard the aircraft that will fly SIA's new Singapore to Seattle route.
Singapore Airlines selects Insider for AI-led personalisation
Partnership aimed at driving conversions through better customer experience.
How personalised banners tempted near-bookers for Singapore Airlines
CASE STUDY: Working with Zenith and DoubleClick, the airline used details from abandoned shopping carts to recapture travel shoppers who had come close to booking.
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