Festival of Asian Marketing Effectiveness releases shortlists

The festival received 881 entries in 28 categories, which comprise of 12 Product & Service Categories and 16 specialist categories. A jury of 50 industry specialists completed preliminary judging of the work to arrive at the shortlist (below).

Australia leads with 28 shortlisted entries, followed by China (23), India (15), Singapore (12), Thailand and Hong Kong (11 each), New Zealand (8), South Korea (6), Philippines and Japan (5 each), Taiwan and Malaysia (4 each), Vietnam (3) and Indonesia (1).

“Every year the Asian Marketing Effectiveness Awards offer the chance for the next benchmark to be set for marketing effectiveness within the Asia Pacific region," said Terry Savage, chairman of Lions Festivals. "We have an exciting mixture of work on the shortlist and we will watch with interest to see which pieces the jury deem worthy of being elevated to prize winning status and in turn, set the new precedent.” 

Twenty-five members of the original jury will now head to Shanghai to discuss and debate the shortlisted work. The shortlist will be on display for delegates to view throughout the festival in the Pudong Shangri-La. The winners will be honoured and revealed during the Awards Ceremony, which will take place on the evening of 9 May. For information and registration please see www.ame.asia. The Festival of Asian Marketing Effectiveness (FAME) is a joint venture of Lions Festivals and Haymarket, publisher of Campaign Asia-Pacific.