Emily Tan
May 9, 2013

Effectiveness does more with less: FAME 2013

SHANGHAI - Lack of a lavish budget or cutting edge technology is no excuse for ineffective marketing when ingenuity is capable of accomplishing so much, Leigh Reyes, CCO of Lowe Philippines.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

49 minutes ago

Arthur Sadoun on secrets of Publicis’ pitch ...

'Stop always being negative about our industry,' CEO says, after strong Q1 growth.

2 hours ago

Spikes Asia Awards 2025: Campaign picks its ...

Does the Campaign APAC team have what it takes to become award judges? Well, no. But that's not stopping us from selecting our favourite entries from Spikes Asia shortlist.

6 hours ago

Omnicom reports global revenue of $3.7 billion in ...

Omnicom however saw organic revenue decline across more than half of its business sectors including PR and healthcare.

14 hours ago

Why creative jealousy is the best compliment

Work that makes you jealous is the work that makes you better, says TBWA MCR’s Becci Nadin