Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
May 9, 2013
Making sense of 'social' effectiveness: FAME 2013
SHANGHAI - The second day of the Festival of Asian Marketing Effectiveness kicked off with Sophia Ong, national planning general manager of Tencent, who shared case studies showing how brands like Kirin, VW, Louis Vuitton and COFCO are taking advantage of social media.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Mar 20, 2025
Tencent marks 8% YOY growth driven by AI investments
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
May 17, 2024
Alibaba, Tencent beat forecasts with strong results
Feb 14, 2024
Women to Watch 2023: Zoe Chou, Tencent
Just Published
PROMOTED
15 hours ago
How Shopee is powering the next wave of content-driv...
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
16 hours ago
Women to Watch 2024: Margaret Key, MSL
As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.
17 hours ago
Bonds taps Robert Irwin to show how wild comfort ...
Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Information
20 hours ago
Common Interest acquires Amplify to 'empower ...
The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.