The brand will also be launched in China, Indonesia and the Philippines before the end of the year.
Currently present in eight markets globally, Mobext will offer messaging services, mobile internet services and proximity based services. It will also offer integration through reporting and analytics by Havas Digital's campaign management platform.
The mobile marketing brand is expected to strengthen Havas Media's digital offerings in the region.
Vishnu Mohan, CEO of MPG and Havas Media, Asia-Pacific, said, “The Mobext brand has been doing very well in other markets and we have been waiting for the right time and the right people to launch it in Asia. What better market to launch than India, which has whopping 790 million mobile users currently and is also a key market for the group in Asia-Pacific region."
"We are looking to launch the brand in China, Indonesia and Philippines within the year and will look at both greenfield as well as partnership entry strategies,” he added.
New recruit Arnav Neel Ghosh has been appointed as general manager for South Asia. He joins from an EVP position at Iris Nation.
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