Unilever hands US$45m media to Mindshare in Australia

The incumbent agency, UM, did not participate in the review. Unilever is reportedly Australia’s eighth largest media spender, with the account worth an estimated US$45 million.

Mindshare currently works with Unilever in India, South Asia and Thailand, the US and a number of European markets.

Unilever’s transition to the WPP agency will take effect in March.

The appointment is the latest in a number of recent FMCG sector wins for Mindshare. In November, the agency picked up duties for Kraft's Cadbury in Southeast Asia, Hong Kong and Taiwan. The previous month, it won the account for L'Oréal's entire brand portfolio in China.