David Blecken
Feb 7, 2011

Unilever hands US$45m media to Mindshare in Australia

SYDNEY – Unilever has appointed Mindshare to handle its media duties in Australia, following a three-way pitch that included PHD and Initiative.

Unilever partners with Mindshare in Australia.
Unilever partners with Mindshare in Australia.

The incumbent agency, UM, did not participate in the review. Unilever is reportedly Australia’s eighth largest media spender, with the account worth an estimated US$45 million.

Mindshare currently works with Unilever in India, South Asia and Thailand, the US and a number of European markets.

Unilever’s transition to the WPP agency will take effect in March.

The appointment is the latest in a number of recent FMCG sector wins for Mindshare. In November, the agency picked up duties for Kraft's Cadbury in Southeast Asia, Hong Kong and Taiwan. The previous month, it won the account for L'Oréal's entire brand portfolio in China.

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

12 hours ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

12 hours ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

12 hours ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.