Cannes, Haymarket extends JV to Asian Marketing Effectiveness Festival

The Asian Marketing Effectiveness Festival, now in its ninth year, recognises the role of innovative strategy, creativity and first-rate execution to build brands and deliver business results.

The Spikes joint venture, Asian Advertising Festival (AAF), aims to build the event in the region's largest forum for marketing effectiveness. The Asian Marketing Effectiveness Festival will be managed by the same team as Spikes Asia.

"We are committed to developing another great event in Asia," said chairman of Cannes Lions Terry Savage. "Building on the existing relationship between Haymarket and Cannes Lions will allow us to deliver the most compelling event in the effectiveness arena.”

Tim Waldron, managing director of Haymarket Media Asia, added, “The AMEs are recognised by agencies and clients as the region’s most rigorous effectiveness awards competition. We are delighted now to be working with Cannes Lions to build the event into Asia’s largest forum for marketing effectiveness.”

The AMEs will take place on 30-31 March 2011 in Shanghai. The events attracts senior marketers, heads of media, creative, marketing and digital agencies and media owners, from the region and globally.