Tracey Furniss
Mar 26, 2009

Mandarin shifts global work to London shop

LONDON - Mandarin Oriental has moved its global creative brief from M&C Saatchi International, which has held the account since the late 90s, to London Advertising.

Mandarin shifts global work to London shop
M&C Saatchi Hong Kong will continue to handle tactical work for the hotel group.

London Advertising is a new agency set up by two former M&C Saatchi International executives, Michael Moszynski, ex-CEO Hong Kong and the Middle East, and Alan Jarvie, ex-creative director of Hong Kong, New York and the Middle East.

According to sources, Moszynski and Jarvie’s prior relationship with the client made an account move likely.

London Advertising claims to be 50 per cent cheaper than other agencies, driving down costs using an online system to streamline production and approval processes.

Mandarin Oriental declined to comment.
Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 hours ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

3 hours ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

3 hours ago

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.