London Advertising is a new agency set up by two former M&C Saatchi International executives, Michael Moszynski, ex-CEO Hong Kong and the Middle East, and Alan Jarvie, ex-creative director of Hong Kong, New York and the Middle East.
According to sources, Moszynski and Jarvie’s prior relationship with the client made an account move likely.
London Advertising claims to be 50 per cent cheaper than other agencies, driving down costs using an online system to streamline production and approval processes.
Mandarin Oriental declined to comment.