Audi selects Y&R in Singapore

The review, which was first called in November 2008 after Audi parted ways with Batey, saw four agencies including Grey and Ogilvy in the mix before the field was narrowed down to two in late January.

According to the German carmaker’s website, Audi has been the fastest growing premium car brand in Singapore with more than 35 per cent growth for the past three years.

New models including the Audi Q5, the A3 Cabriolet and A5 Cabriolet, S3 Sportback and the R8 V10 would also be launched in the city-state this year.

Y&R and Audi could not be reached for comment.