Dentsu APAC CEO Rob Gilby steps down
Gilby exits Dentsu APAC after just over two years in the role, marking the latest ...
2 hours ago
Dentsu APAC CEO Rob Gilby steps down
Gilby exits Dentsu APAC after just over two years in the role, marking the latest in a series of senior leadership reshuffles at the Group.
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10 hours ago
Tech On Me: Is the Meta Quest 3S just a shiny new toy?
This week, we explore the latest AI-focused announcements by Meta at Connect 2024, and Google bringing AI-search to Australia to determine how they will impact brands and marketers.
1 day ago
Why brands in China are entering the podcast world
Podcasters and branding experts in China talk about the the importance of connecting with Chinese youth through audio content, creating a unique sound or conversation style, and the risks of slow returns on podcasts.
9 hours ago
Disney banks on storytelling to keep content magic ...
Disney chairman Josh D’Amaro took the stage at HubSpot Inbound in Boston last week to discuss the company’s focus on storytelling, navigating weakening demand, and the role of immersive experiences in uniting Disney’s physical and digital worlds.
9 hours ago
Mondelez partners with Accenture and Publicis to ...
The partnership will enable Mondelēz to produce tailored text, images, and videos more efficiently.
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1 day ago
The politics of trade and its impact on advertising
The US-China trade spat is shaking up industries worldwide. With billions at stake, what does it mean for major online platforms in APAC?
10 hours ago
It's Friday, catch up on the week's moves and wins
MM2 Asia, Billups, Epsilon, Benedictus Media, Plaza Premium Group, FCB, Ogilvy, Burson, and more, in our weekly collection of people moves and account wins.
10 hours ago
Brands, it's time to own up to the underage ...
Mantis' Fiona Salmon unpacks the alarming rise of children diving into skincare routines, calling out brands for turning a blind eye and exploring the deeper impact on young audiences and the industry's future.
12 hours ago
MediaSense becomes Campaign's independent auditors ...
The final entry deadline for the Asia-Pacific AOY awards is on October 3rd at 6pm HK/SGT.
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2 days ago
An open letter to the men of advertising: Your ...
Cindy Gallop has spent years calling out the ad industry's darkest secret—systemic sexual harassment. Now, she’s fed up with empty promises and inaction: It’s time for men in power to step up, or step aside.
1 day ago
TikTok rivals Google with launch of its own search ...
The new ads solution will help brands target younger audiences during the product discovery phase, starting its roll out in the US before testing in other global markets.
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2 days ago
Why thought leadership is a missed opportunity for ...
Edelman's global chair of business marketing, Joe Kingsbury, explains why thought leadership—when applied substantially—is the single-most important opportunity for B2B marketers to stand out.
2 days ago
F-list: Ogilvy and Edelman among those with most ...
According to the annual report by Clean Creatives, 219 contracts are split between major holding companies in APAC for clients such as Shell, BHP, and Chevron.
4 days ago
McDonald’s China’s CGO on 'kidult' marketing and ...
McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections and targeting the 'inner child' of consumers.
4 days ago
The impact of social media on brand boycotts in Asia
A new study by Carma unpicks the role social media played in propelling boycotts targeted towards Starbucks, Disney and Skechers in Malaysia and Indonesia, and how brands can bounce back from them.
The CMO's MO
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Sep 12, 2024
The CMO's MO: Techcombank's marketer brings the ...
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
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Aug 13, 2024
The CMO's MO: HSBC's Cheuk Shum on why he's going ...
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
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Jul 10, 2024
The CMO's MO: Alice Au thinks the marketing funnel ...
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
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Jun 3, 2024
The CMO's MO: Southern Cross' Regan Savage on ...
Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.
Agency Report Cards 2023
Aug 6, 2024
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The Information
Mar 27, 2024
Agency Report Card 2023: AKQA
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
The Information
Mar 27, 2024
Agency Report Card 2023: Assembly
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
The Information
Mar 27, 2024
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
The Work
1 day ago
How that Netflix noise sells Burger King in Korea
AD SHORTS: Independent agency Innored partnered with Netflix to borrow it's 'ta-dum' sound to market Burger King's 'du-tum' (thick) burger.
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2 days ago
Anchor claims whole milk is king in new spots
In a campaign by TBWA New Zealand, influencers including Olympian shot-putter Valerie Adams, dancer Lance Savali, and Popeye join the cause of making whole milk great again.
3 days ago
AIC and TSLA launch photo bank to redefine senior representation
The second phase of AIC and TSLA’s campaign challenges ageist stereotypes by celebrating the vibrant lives of seniors through a new visual campaign across Singapore.
4 days ago
White Ribbon Alliance campaign calls on UN to tackle women's health
The campaign draws on more than 300 stories from women across Kenya, Indonesia, Nepal, Nigeria and Uganda, capturing their lived experiences and demands for better healthcare.
Sep 20, 2024
Daniel Ricciardo drives the dream in Tourism WA's latest campaign
The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
![[Virtual] Kantar BrandZ 2024 Most Valuable Southeast Asian Brands](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fGroup+3+(1).png&h=268&w=401&q=100&v=20170226&c=1)
Jul 26, 2024
[Virtual] Kantar BrandZ 2024 Most Valuable ...
Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market
Aug 8, 2024
Best Places to Work Asia-Pacific 2024
We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!
Sep 19, 2024
40 under 40 2024
Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.
Dec 10, 2024
Asia-Pacific Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
PARTNER CONTENT
PROMOTED
7 hours ago
How generative AI is pointing the way to a more ...
A recent report on AI in the workplace from Microsoft and LinkedIn demonstrates how marketers can harness its powers to increase efficiency and create better communication for their audience.
PROMOTED
4 days ago
TV + TikTok: A powerful impact driver for CPG marketers
To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’.
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PROMOTED
Aug 29, 2024
How agencies and brands can make the most of the ...
In a market in constant flux, new trends are emerging – such as the growth of connected TV, a rapid expansion of digital OOH, and the centrality of first party data, all of which are helping agencies craft breakthrough strategies for their clients.
PROMOTED
Sep 12, 2024
Kantar BrandZ Most Valuable Southeast Asian Brands: ...
We present a selection of key insights on creating successful brands in Southeast Asia from the launch event of the second edition of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Please register to view the full on-demand video from the event.
Most Read
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