Dentsu prioritises media in new growth plan following $820 million loss
Dentsu has allocated $328 million to rebuild the business in 2025, with a further ...
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2 days ago
Dentsu prioritises media in new growth plan following $820 million loss
Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.
3 days ago
Hakuhodo DY Holdings names new president and COO
Yasuo Nishiyama and Kenji Nagura will join the new leadership team, with Masayuki Mizushima set to become chairman following Yuichi Toda's retirement.
21 hours ago
PepsiCo's $200 million investment brings Cheetos ...
PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.
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3 days ago
OMG taps Dentsu exec for Malaysia CEO position
EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.
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3 days ago
2025 salary benchmarks: Marketing, creative, comms
MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.
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4 days ago
The boys’ club still runs Australian advertising—and we’re done pretending otherwise
Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."
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3 days ago
APAC Gen Z harnessing AI to play Cupid: Tinder
According to a new report on modern dating by Tinder, young adults are embracing AI and changing relationship norms as they search for meaningful connections in a digital age.
3 days ago
People moves, business wins: A weekly recap
AGA, Zeno Group, Precious Communications, Montieth SPRG, OMG Australia, and more in our weekly collection of people moves and account news.
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4 days ago
Budgets 2025: Retail media and CTV will dominate ...
The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.
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3 days ago
Unilever increases marketing spend by almost $1 billion
The FMCG giant's turnover rose to over $65 billion USD in 2024.
4 days ago
Duo the Owl died as he lived: unhinged
A Tesla Cybertruck played a pivotal role in the apparent death of the Duolingo mascot.
The Information
3 days ago
Troy Ruhanen: 'I wouldn't have taken OAG job if it ...
The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
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Feb 11, 2025
The anti-trend trend: How Starbucks aspires to use ...
THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
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Feb 12, 2025
How Knorr used retail media to drive conversions
CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
Feb 12, 2025
The fight for EV dominance in China
As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.
Super Bowl Spotlight
Feb 11, 2025
Watch: The most patriotic Super Bowl LIX ads
A roundup of Super Bowl LIX ads that just scream ‘American patriotism.’
Feb 11, 2025
Nike uses its first platform on the Super Bowl ...
Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark.
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Feb 10, 2025
Why Tim Hortons went with a hockey theme for its ...
The ad by Gut is undeniably patriotic, but was not a “tariff brief.’
Feb 9, 2025
Gen Z predictions for Super Bowl LIX
Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.
Top 50 Brands
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Jan 21, 2025
Top 10 financial brands in Southeast Asia
The Philippines' leading mobile wallet service GCash has earned top ranking in Southeast Asia’s top financial brands in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
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Jan 8, 2025
Top 10 travel brands in Southeast Asia
Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.
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Nov 22, 2024
Top 10 car brands in Southeast Asia
Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
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Nov 11, 2024
Top 10 electronics brands in Southeast Asia
Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
The Work
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4 days ago
McDonald's Valentine's campaign may make you believe in enduring love
Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!
4 days ago
Samsung says there’s an AI companion for every scenario
With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.
20 hours ago
Valentine's Day 2025 round-up: how UK brands are treating romance
From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.
Feb 11, 2025
Nike uses its first platform on the Super Bowl stage in 27 years to challenge ...
Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark.
Feb 7, 2025
Knorr and Tinder swipe right for a home-cooked delight in global spot
Created by MullenLowe UK, the campaign is set to run across 10 markets including India, the Philippines, and Vietnam.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
Apr 15, 2025
Campaign Spotlight Indonesia 2025
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
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Feb 27, 2025
Campaign China Summit 2025
We're thrilled to announce Campaign China Summit returns to Shanghai on 27 February, 2025!
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Mar 27, 2025
Campaign Spotlight Hong Kong 2025
Explore the new 2025 marketing playbook at Campaign Spotlight Hong Kong on 27 March
Apr 10, 2025
Digital Media Awards 2025
Exciting news! The Digital Media Awards 2025 are now open for entries!
PARTNER CONTENT
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PROMOTED
Jan 24, 2025
DEI isn’t something to check off a list; it should ...
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
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PROMOTED
Jan 9, 2025
Uncovering the best marketing approaches to connect ...
A new report from EternityX and Tongcheng Travel points to optimal marketing strategies for wooing the most demanding and hard to please sliver of Chinese outbound travellers — the affluent segment.
PROMOTED
Jan 6, 2025
How Yandex advertising solutions help building a ...
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
PROMOTED
Jan 3, 2025
Spotlight on the 2024 Amazon Ads Partner Awards
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
Most Read
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BY PR NEWSWIRE