Watch: The most patriotic Super Bowl LIX ads

There’s nothing more American than football. There’s also nothing more American than going all out in advertising. Put the two together and end up with the ultimate American experience: watching the Super Bowl (or watching 10 minutes of football, then five minutes of ads, then 10 minutes of football, then five minutes of ads and so on).

In their Super Bowl LIX spots, some brands followed along with the overall feeling of patriotism that Americans across the nation reveled in throughout the game. In an attempt to tug at the heartstrings of its viewers, they incorporated aspects of patriotism such as alcohol, storytelling, freedoms and the American Dream.

Here are a few of Super Bowl LIX’s most patriotic ads.

Bud Light | Big Men on Cul-De-Sac


 

Bud Light’s 60-second spot joins comedian and actor Shane Gillis, music artist Post Malone and Hall of Fame quarterback Peyton Manning as they crack open a cold one with the boys at the neighborhood’s cul-de-sac. 

Dressed to the nines in the classic white-suburban-American-dad look (Hawaiian shirts tucked into belted jorts with fanny packs), the trio turn a “lame” party into a fiasco that would even have the HOA on edge, using leaf blowers to deliver cans of Bud Light beer to their neighbors’ doorsteps. 

With one of the most popular U.S. beer brands playing on the more humorous aspects of American culture, the patriotism emanating from this Super Bowl ad rivals that of even the Big Game itself.

Budweiser | First Delivery

Another one of America’s most popular beer brands tackles a different aspect of the nation’s culture for its Super Bowl spot: farms. The wholesome 90-second spot follows the journey of a Clydesdale foal as it delivers its first keg of beer — that had fallen off the farm’s wagon — to its owner, who is resting at a bar. 

Budweiser ends its spot on a classic-yet-cheesy joke, with one of the bar patrons starting with the “so a horse walks into a bar” joke. And, in a twist that would leave any horse outraged, the foal is led back outside the bar, watching as everyone else enjoys the festivities inside.

Jeep | Owner’s Manual

The U.S. car manufacturing company’s Super Bowl spot centers around actor Harrison Ford and his love for Jeeps, despite his last name. In the two-minute spot, he compares life to an owner’s manual for a vehicle, encouraging viewers to “write their own.”

As the spot follows Ford grabbing his car keys, leaving his house and driving in his Jeep Wrangler, the actor continues to speak about how freedom “isn’t free, it’s earned” and the freedom of choice; namely, the choice of a Jeep with a loud or silent engine.

Ram Truck | Goldilocks and the Three Trucks

American truck brand Ram Truck’s spot is a manly, patriotic take on the English fairy tale Goldilocks and the Three Bears. However, instead of bears there are three trucks. Because nothing screams “American patriotism” more than pickup trucks.

Actor Glen Powell stars as the “rugged woodsy-dude” in Goldilocks and the Three Trucks, testing out three new models of Ram pickup trucks instead of the usual three beds, chairs and bowls of porridge.

Rocket | Own the Dream

In today’s day and age, many of the younger generations see the American Dream as unobtainable, or has fallen flat. Mortgage company Rocket, in an attempt to reinvigorate viewers with the hopes of dreams held by Americans all across the nation, released a Super Bowl LIX spot that rang hollow.

Displaying various aspects of the American dream — raising a family, purchasing a house and serving the military — the soldiers, parents and homeowners within the spot sing along to a remake of John Denver’s “Take Me Home, Country Roads,” a song that’s still considered an American classic. During yesterday’s game, Rocket had thousands of members from the audience singing along to the original 1971 song.