Ad Nut
Apr 30, 2019

What's Paola Antonini's inspiring story doing in this air-con ad?

In a campaign by JWT Bangkok, Midea tries to connect its air conditioners to the true story of a Brazilian model who lost a leg in a car accident.

In a campaign by JWT Bangkok, Midea tries to connect its air conditioners to the true story of a Brazilian model who lost a leg in a car accident.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 hour ago

Publicis Groupe elevates Lisa Zhang to CEO role ...

A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang will oversee MSL, Publicis Influence, and Publicis Sapient in China.

12 hours ago

Polestar takes (subtle) aim at Tesla as EV wars heat up

The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.

19 hours ago

WPP reports 2.7% revenue decline in Q1 2025

China continues to slip, recording the steepest revenue dip among WPP's top five markets.

20 hours ago

Reaping Jumbo profits: How brands see a niche in ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.