The Work
Benjamin Li
Jan 15, 2013

Wellcome CNY campaign promotes 'smart savings' with celebrity impersonations

HONG KONG - McCann and UM have helped Wellcome to create a humourous Chinese New Year (CNY) campaign to reinforce the supermarket chain as a place to 'splash out' while still maintaining 'smart saving' during the holiday.

HONG KONG - McCann and UM have helped Wellcome to create a humourous Chinese New Year (CNY) campaign to reinforce the supermarket chain as a place to 'splash out' while still maintaining 'smart saving' during the holiday.

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