Staff Reporters
Mar 4, 2020

Watch: Women leaders on stereotypes in ads

The doting mother. The clueless damsel. The thin, young woman with perfect skin. Ahead of International Women's Day we ask women leaders in APAC about some of the stereotypes they want removed from ads.

This International Women’s Day, we want to shine a light on stereotypes or stigmas around women in ads, so the Campaign Asia-Pacific team approached senior brand marketers and agency leaders about some of their pet peeves when it comes to how women are portrayed in ads. 

If you have feedback or want to contribute, send your thoughts this way.




If you're interested in new ideas and strategies to promote diversity and inclusion, we will be hosting Campaign Leading Change 2020 Conference & Awards (formerly Women Leading Change) on May 28 at the Raffles Hotel in Singapore.


 

Source:
Campaign Asia

Related Articles

Just Published

19 hours ago

Creative Minds: FCB's Claire Herselman transforms ...

Get to know the senior copywriter who moved to London at 18 and worked as a barista.

20 hours ago

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

21 hours ago

How young Malay-Muslim women are spending and consuming

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.

22 hours ago

Singtel's attempt to reimagine LNY traditions ...

The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.