HONG KONG - Pernod Ricard has launched Bar Stars, a geo-located site and platform that makes Hong Kong’s hipster bartenders and mixologists the go-to guides for the city’s bars and hangout spots.
In this video, Glen Brasington, VP of marketing, Asia-Pacific at Pernod Ricard tells Campaign Asia about Bar Stars, the project's ambitions and why it's an innovative step for Pernod Ricard’s marketing activities.
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Developing the Bar Stars content involved filming over 80 bartenders across Hong Kong
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