Ad Nut
Nov 7, 2016

Video of crying men makes an impact in Australia

'Man up' campaign and TV show send an important message and get a significant reaction.

Ad Nut has pointed to Cummins & Partners work encouraging men to talk about their feelings before (see "Two vastly different campaigns aim to get Aussies talking for suicide prevention"). Now the above Facebook video with a similar message has racked up 1.6 million views and an astonishing 26,000 shares since it was posted on 26 October.

The creation of the video formed the storyline for the third and final episode of Man Up, a three-part ABC TV series billed as "One bloke's mission to save Aussie men". That episode also featured Cummins & Partners' Adam Ferrier instructing the host on how best to create a campaign that might actually change behaviour.

Ad Nut salutes this work. All creatures, regardless of gender, need the emotional safety to express their feelings. Because holding pain in? That's nuts. 

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

20 minutes ago

The Guardian names Imogen Fox as global chief ...

The mandate covers leading advertising teams in Australia and the United States, apart from the UK.

1 hour ago

Arthur Sadoun on why Publicis didn’t buy IPG and ...

In conversation with the Publicis' CEO after the group reported annual revenue growth of 5.8%.

14 hours ago

Publicis hikes salaries 7% after record 2024 and is ...

Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.

14 hours ago

Meta, Musk and the imminent death of brand safety

With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona Salmon of Mantis