Uno | Fog Bar's White Paper | Taiwan

The Taiwanese Fog Bar campaign continues to feature the biggest and most stylish male celebrities in Japan: Eita Nagayama, Shun Oguri, Satoshi Tsumabuki and Miura Haruma. In an adorable, but comical soundtrack solely for the Taiwanese market, the four stars stroll across the fashion capital of London.

Digital agency Shanger Digital Technology Company is behind the website and has launched a creative contest that encourages viewers to write scripts for the series of TV ads. The Japanese commercials for Fog Bar do not have any voiceovers or scripts. Conversations are replaced by the spraying sound of Fog Bar.

The website also separately hosts an interactive style analysis application. People can upload their photos, face shapes and hair conditions. Uno then suggests the best hair style for them with the help of Fog Bar products.

Both contests run until 12 March. Registered fans can win Fog Bar products and posters of the celebrities.




Credits:
Project Fog Bar's White Paper
Client Flelis International  Inc
Digital agency Shanger Digital Technology Co
Chief creative officer Johs Sheu
Executive creative director Sean Tsai
Associate art director David Wang
Copywriter Show Hung
Flash action script & database programming Matt Chen, Charles Yeh
Account servicing Fiona Hsu, Francy Peng
Exposure Television, print, online