Ad Nut
May 9, 2019

Try not to cry watching this Ramadan-themed BMW ad

Stunning film by Serviceplan targets the Middle East, but tells a universal story. Watch it, then call your sibling(s).

This three-minute Ramadan-themed film for BMW by Serviceplan is remarkable in many ways. The performance of the main actor. That it's a single Steadicam shot with absurdly difficult lighting. That it tells its story so economically (we don't know what caused the men's falling out, but we get hints). The song. The feels.

If the product placement is a bit heavy-handed, Ad Nut feels confident you'll forgive it like Ad Nut did, and anyway the juxtaposition of a conservative old BMW against one with a more modern character also reinforces the story.

Ramadan kareem, indeed. Now, call your siblings.

CREDITS

Client BMW
Agency Serviceplan
Jason Romeyko, worldwide executive creative director
Wayne Fernandes, associate creative director, copy
Victor Farias, associate creative director, art

Production
Big Kahuna Films
Sune Sorensen, director
Patrik Farra, assistant director
Julie Beiruti, casting director
Niels Thastum, DP
Eddy Rizk, exec producer
Maya Abdou, producer
Claudia Ibrahim, post producer
Sonia Habib, production manager
Fares Corbani, Steadicam operator
Sarah Chaoul, art director
Missy Tohme, wardrobe stylist

Online & VFX: Pixelmob
Sebastien Leclerc, editor 

Performers
Elie Mitri, Emile Karaa, Elie Moussa, Joud Mahmoud, Rosie Bou Obeid

Music
“Say Something” by A Great Big World

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia
Topics

Related Articles

Just Published

2 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

2 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

3 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

3 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.