The creative team at Campaigns & Grey Philippines said the 'wacky’ idea was taken from the Sailormoon campaign, in which ordinary schoolgirls were chosen and transformed into heroes to fight evil.
The campaign also includes print and radio ads airing nationwide.
Credits:
Project Sailormoon
Client Tokyo Tokyo, Inc.
Creative agency Campaigns & Grey Philippines
Creative team Sammy Pasamba, Mel Orlina, Tina de Torres
Producers Steve Vesagas, Lei Hosseindazeh
Client servicing Cherry Gutierrez, Maemae Tong
Production company Abracadabra
Exposure Television, print, radio