The restaurant chain has always had advertising strategy that uses 'irreverence’ to create more impact. This time Tokyo Tokyo is promoting its fried chicken karaage. It says the unique taste will 'transform you’.
The creative team at Campaigns & Grey Philippines said the 'wacky’ idea was taken from the Sailormoon campaign, in which ordinary schoolgirls were chosen and transformed into heroes to fight evil.
The campaign also includes print and radio ads airing nationwide.
Credits:
Project Sailormoon
Client Tokyo Tokyo, Inc.
Creative agency Campaigns & Grey Philippines
Creative team Sammy Pasamba, Mel Orlina, Tina de Torres
Producers Steve Vesagas, Lei Hosseindazeh
Client servicing Cherry Gutierrez, Maemae Tong
Production company Abracadabra
Exposure Television, print, radio
The creative team at Campaigns & Grey Philippines said the 'wacky’ idea was taken from the Sailormoon campaign, in which ordinary schoolgirls were chosen and transformed into heroes to fight evil.
The campaign also includes print and radio ads airing nationwide.
Credits:
Project Sailormoon
Client Tokyo Tokyo, Inc.
Creative agency Campaigns & Grey Philippines
Creative team Sammy Pasamba, Mel Orlina, Tina de Torres
Producers Steve Vesagas, Lei Hosseindazeh
Client servicing Cherry Gutierrez, Maemae Tong
Production company Abracadabra
Exposure Television, print, radio
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