Tokyo Tokyo | Shockboys | Philippines

The ad features a motley assortment of hyper stuntmen using a lightsaber to slice a pork cutlet hanging from someone’s mouth. Brandishing the weapon, the leader warns viewers: “Very dangerous. Do not do at house!” The characters in the ad take after the Tokyo Shock Boys stuntman collective popularised in Japanese entertainment shows.

According to the agency Campaigns & Grey Philippines, the advertisement takes its inspiration from the “irreverent slapstick humour” that is a hallmark of Japanese game shows. The campaign aims to appeal to young people with a good sense of humour and interest in Japanese pop culture.

Tokyo Tokyo appointed Campaigns and Grey last year to drive more brand awareness in the Japanese casual dining market.



Credits:
Project Shockboys
Client Tokyo Tokyo, Inc.
Creative agency Campaigns & Grey Philippines
Creative team Sammy Pasamba, Mel Orlina, Tina de Torres
Client servicing Henry Chua, Maemae Tong
Producer Jenny Abad Santos
Production company Revolver, Post Manila
Director Mark Meily
Exposure Television