![Tokyo Tokyo | Shockboys | Philippines](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f38086_story_images.jpg&h=570&w=855&q=100&v=20170226&c=1)
According to the agency Campaigns & Grey Philippines, the advertisement takes its inspiration from the “irreverent slapstick humour” that is a hallmark of Japanese game shows. The campaign aims to appeal to young people with a good sense of humour and interest in Japanese pop culture.
Tokyo Tokyo appointed Campaigns and Grey last year to drive more brand awareness in the Japanese casual dining market.
Credits:
Project Shockboys
Client Tokyo Tokyo, Inc.
Creative agency Campaigns & Grey Philippines
Creative team Sammy Pasamba, Mel Orlina, Tina de Torres
Client servicing Henry Chua, Maemae Tong
Producer Jenny Abad Santos
Production company Revolver, Post Manila
Director Mark Meily
Exposure Television