Featuring the tagline ‘Shop, chop, and hop around Asia’, the campaign is an interactive game that calls for on- and offline participation of consumers. Shoppers will earn a ‘passport’ for spending 200 Rmb at Sanlitun, and receive stamps along the way by shopping more and joining the Find Me If You Can game online. Videos documenting different parts of Sanlitun are released online, with registered passport holders earning extra stamps in exchange for locating these areas.
The campaign is led by Euro RSCG 4D. Along with sister agency MPG, Euro RSCG was tasked with marketing The Village’s expansion plans after a pitch. Sanlitun has developed over the years to become a popular entertainment district, having originally been known as a foreign diplomatic centre.
Credits:
Project Golden Passport
Client The Village at Sanlitun, Swire Properties
Creative agency Euro RSCG 4D, Beijing
Digital creative director Alex Phung
Art director Arthur Li
Account director Carey Loh
Digital producers Nicole Hu, Joanna Chen
Media planning Kittie Fan
Exposure Online
The campaign is led by Euro RSCG 4D. Along with sister agency MPG, Euro RSCG was tasked with marketing The Village’s expansion plans after a pitch. Sanlitun has developed over the years to become a popular entertainment district, having originally been known as a foreign diplomatic centre.
Credits:
Project Golden Passport
Client The Village at Sanlitun, Swire Properties
Creative agency Euro RSCG 4D, Beijing
Digital creative director Alex Phung
Art director Arthur Li
Account director Carey Loh
Digital producers Nicole Hu, Joanna Chen
Media planning Kittie Fan
Exposure Online
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