swire properties
Swire Properties’ five-year brand vision to reshape office space
HONG KONG - From tenant-engagement programs to expansive green spaces and activities that balance work and play, Swire Properties is looking to evolve its office property brands and the very meaning of the workplace in people's lives.
Swire Properties stages an office musical to engage tenants
HONG KONG - If ‘work hard and play harder’ makes for a positive work-life balance, Swire Properties has plans to help its tenants get the balance right. The company has invited the workforce community in the developer’s Island East commercial block to audition for an unusual office musical.
Mauro Marescialli becomes The Brand Union's Beijing MD
BEIJING - The Brand Union has appointed Mauro Marescialli to the newly created role of managing director of its Beijing office.
Pacific Place hands creative account to Leo Burnett after a US$258 million facelift
HONG KONG - Swire Properties has assigned Leo Burnett as its new creative agency for Pacific Place, a complex of shopping mall, office towers and hotels in the city's Admiralty district, after its latest US$258 million facelift.
Leo Burnett HK breaks ground for Swire's flagship property in China
GUANGZHOU - Swire Properties has launched a high profile advertising campaign to introduce TaiKoo Hui, a high-end retail and dining destination in Guangzhou, to mainland Chinese audiences.
Mediabrands Hong Kong seals Swire Properties’ full media AOR contract
HONG KONG - Swire Properties has handed its media AOR account to Mediabrands Hong Kong, after a competitive pitch with several undisclosed agencies last month.
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