Partner Content
Partner
Oct 27, 2016

The Future of Programmatic

Consumption habits have changed, and so has the way we buy and sell media. We talked to P&G, BBC, Spotify and The Trade Desk about the future of programmatic and how it can drive creativity.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

2 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

3 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

4 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

6 ways a brand idea can turn into an unforgettable experience

5 6 ways a brand idea can turn into an unforgettable experience

Top 10 fashion brands in Southeast Asia

6 Top 10 fashion brands in Southeast Asia

Top 10 food brands in Southeast Asia

7 Top 10 food brands in Southeast Asia

Labubu, the art toy craze and why grown-ups can’t get enough

8 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

9 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Top agencies abandon Campaign Brief amid growing controversy

10 Top agencies abandon Campaign Brief amid growing controversy

Related Articles

Just Published

40 Under 40 2024: Fabian Tan, Junk
5 hours ago
Staff Reporters

40 Under 40 2024: Fabian Tan, Junk

Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.

Is brand sponsorship enough for Asian sports?
6 hours ago
Preston Tan

Is brand sponsorship enough for Asian sports?

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.

The return of Donald Trump: What it means for APAC's marketing industry
7 hours ago
Rahat Kapur

The return of Donald Trump: What it means for ...

As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.

South Korea fines Meta $15 million over data breach
7 hours ago
Staff Reporters

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.