| PARTNER CONTENT |
Programmatic has enabled the ability to target relevant messages to consumers, across devices, which is a tremendous opportunity to build effective brand stories. P&G, The Trade Desk and the BBC explain more.
Oct 27, 2016
Effective brand storytelling and building trust
The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco in September.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
PROMOTED
Jan 23, 2017
A listening ear for programmatic
PROMOTED
Oct 27, 2016
The Future of Programmatic
PROMOTED
Oct 27, 2016
Embracing digital disruption – what’s next?
PROMOTED
Oct 27, 2016
Digital drivers – what’s shaping our world?
Just Published
PROMOTED
4 days ago
How Yandex advertising solutions help building a ...
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The Knowledge
4 days ago
Publicis climbs the highest in APAC media rankings ...
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
PROMOTED
Dec 23, 2024
Spotlight on the 2024 Amazon Ads Partner Awards
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Dec 23, 2024
Netflix is going all out for Squid Game season ...
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.