PARTNER CONTENT |
Programmatic has enabled the ability to target relevant messages to consumers, across devices, which is a tremendous opportunity to build effective brand stories. P&G, The Trade Desk and the BBC explain more.
The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco in September.
PARTNER CONTENT |
Programmatic has enabled the ability to target relevant messages to consumers, across devices, which is a tremendous opportunity to build effective brand stories. P&G, The Trade Desk and the BBC explain more.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Pomaleh recently left Mediabrands Malaysia as CEO.
Widowati departs Danone Indonesia after a four-year tenure marked by innovative campaigns and a focus on consumer education, leaving to pursue new passions.
Omnicom-owned PHD extends its lead in the final 2024 APAC media table, while Mindshare vanishes from top 20 after significant losses, including Volvo.
Kick off the week with the latest people moves and account news from Clemenger, GroupM Australia & New Zealand, Dentsu Malaysia, Moon Rabbit Singapore, 72AndSunny and more.