PARTNER CONTENT |
Programmatic has enabled the ability to target relevant messages to consumers, across devices, which is a tremendous opportunity to build effective brand stories. P&G, The Trade Desk and the BBC explain more.
The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco in September.
PARTNER CONTENT |
Programmatic has enabled the ability to target relevant messages to consumers, across devices, which is a tremendous opportunity to build effective brand stories. P&G, The Trade Desk and the BBC explain more.
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Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.
Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.