Partner
Oct 27, 2016

Digital drivers – what’s shaping our world?

Campaign asks: how are agencies preparing for a tech-focused future?

PARTNER CONTENT

With technology driving innovation in adland, are agencies doing enough to prepare? Campaign spoke to Cheil Worldwide, DigitasLBi, J. Walter Thompson and Openr to find out how the agency of the future will embrace technology.
 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Are search engines evolving into personal assistants?

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

6 hours ago

Can purpose still sell? The changing face of brand ...

Once a badge of honour, is brand activism now a reputational minefield?

13 hours ago

Women to Watch 2024: Marian Esperanza Magturo, ...

With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.

14 hours ago

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.