PARTNER CONTENT |
With technology driving innovation in adland, are agencies doing enough to prepare? Campaign spoke to Cheil Worldwide, DigitasLBi, J. Walter Thompson and Openr to find out how the agency of the future will embrace technology.
Campaign asks: how are agencies preparing for a tech-focused future?
PARTNER CONTENT |
With technology driving innovation in adland, are agencies doing enough to prepare? Campaign spoke to Cheil Worldwide, DigitasLBi, J. Walter Thompson and Openr to find out how the agency of the future will embrace technology.
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Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
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WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.