The Work
Jun 10, 2009

SPCA | Dog Adoption Campaign | Singapore

The Society of the Prevention of Cruelty to Animals (SPCA), has launched a series of ZoCards in Singapore, to spread the message of how dogs are, and can always be man's best friend.

A total of 40,000 ZoCards, 10,000 of each design, will be hitting ZoCard racks island-wide this week. The ads can also be seen at bus stops.









Credits:
Project Dog Adoption Campaign
Client Society for the Prevention of Cruelty to Animals
Creative agency Saatchi & Saatchi, Singapore
Media agency Starcom
Media planner Charmaine Wong, Elaine Poh
Exposure Outdoor

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon splits global media between GroupM and OMG after a decade with IPG

1 Amazon splits global media between GroupM and OMG after a decade with IPG

New Zealand’s newest pop-up restaurant aims for the stars—literally

2 New Zealand’s newest pop-up restaurant aims for the stars—literally

The Philippines' top 50 brands

3 The Philippines' top 50 brands

OMG Thailand strengthens leadership bench with key appointments

4 OMG Thailand strengthens leadership bench with key appointments

KitKat ad features man weighed down with office burdens

5 KitKat ad features man weighed down with office burdens

Dentsu China overhauls leadership

6 Dentsu China overhauls leadership

'Very demure, very mindful': TikTok's latest craze is marketing gold

7 'Very demure, very mindful': TikTok's latest craze is marketing gold

Unilever consolidates creative accounts for beauty brands with WPP

8 Unilever consolidates creative accounts for beauty brands with WPP

PHD appoints Eileen Ooi as APAC CEO

9 PHD appoints Eileen Ooi as APAC CEO

Lavazza ad teams up robot with US stars of The Office

10 Lavazza ad teams up robot with US stars of The Office

Related Articles

In a dog-eat-dog world, a Hong Kong campaign woofs for equality
Feb 1, 2024
Ad Nut

In a dog-eat-dog world, a Hong Kong campaign woofs ...

SPCA | Dog Adoption Campaign | Singapore
Jun 10, 2009

SPCA | Dog Adoption Campaign | Singapore

SPCA | Dog Adoption Campaign | Singapore
Jun 10, 2009

SPCA | Dog Adoption Campaign | Singapore

Starcom scores Ubisoft global media account
Feb 13, 2024
Beau Jackson

Starcom scores Ubisoft global media account

Just Published

Dept hires Andrew Dimitriou as global chief client and growth officer
6 hours ago
Bailey Calfee

Dept hires Andrew Dimitriou as global chief client ...

EXCLUSIVE: He departs VML after six years at the agency.

Rohit Ohri retires from FCB
11 hours ago
Campaign India Team

Rohit Ohri retires from FCB

Ohri spent eight years at the helm of FCB Group India before being elevated to FCB global partner, and worked closely with global CEO, Tyler Turnbull.

ECI Media Management and MMC appoint George Patten as APAC head
14 hours ago
Shawn Lim

ECI Media Management and MMC appoint George Patten ...

EXCLUSIVE: The former Accenture and Dentsu leader will help clients drive higher media value through media performance audits, pitch management and more.

Asia-Pacific Power List 2024: Naho Kono, Rakuten
14 hours ago
Staff Reporters

Asia-Pacific Power List 2024: Naho Kono, Rakuten

Kono continues to make business breakthroughs for Rakuten and has achieved impressive brand awareness metrics. She has also been instrumental in integrating AI into the company’s ecosystem in the past year.