The Work
Jun 10, 2009

SPCA | Dog Adoption Campaign | Singapore

The Society of the Prevention of Cruelty to Animals (SPCA), has launched a series of ZoCards in Singapore, to spread the message of how dogs are, and can always be man's best friend.

A total of 40,000 ZoCards, 10,000 of each design, will be hitting ZoCard racks island-wide this week. The ads can also be seen at bus stops.









Credits:
Project Dog Adoption Campaign
Client Society for the Prevention of Cruelty to Animals
Creative agency Saatchi & Saatchi, Singapore
Media agency Starcom
Media planner Charmaine Wong, Elaine Poh
Exposure Outdoor

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