Players stand a chance to win accommodation and tickets to World Cup matches. Two runner-ups will each walk away with a Sony Bravia television set.
The virtual game takes players from continent to continent as they attempt to kick a soccer ball from Asia to Africa with as few kicks as possible.
The campaign is part of a long-running project for Sony HD products.
“Since the conception of this campaign in late 2008, we have tried to focus on the fans, building an online social community so they can share their passion for football while we provide them with a positive brand experience,” said David Brown, creative director at XM Asia. “It has been much more successful then we anticipated; but then again, you should never underestimate the enthusiasm of a sports fan!”
In addition to online banner ads running on Yahoo, MSN and ESPN, the campaign is also linked through a Facebook application and has already attracted more than 50,000 members.
Credits:
Project Sony Kickathon
Client Sony Asia-Pacific
Creative agency XM Asia
Executive creative director David Brown
Art directors Danny Lim, Chang Siang Hong
Copywriter Selwyn Low
Media agency MEC
Exposure Online
The virtual game takes players from continent to continent as they attempt to kick a soccer ball from Asia to Africa with as few kicks as possible.
The campaign is part of a long-running project for Sony HD products.
“Since the conception of this campaign in late 2008, we have tried to focus on the fans, building an online social community so they can share their passion for football while we provide them with a positive brand experience,” said David Brown, creative director at XM Asia. “It has been much more successful then we anticipated; but then again, you should never underestimate the enthusiasm of a sports fan!”
In addition to online banner ads running on Yahoo, MSN and ESPN, the campaign is also linked through a Facebook application and has already attracted more than 50,000 members.
Credits:
Project Sony Kickathon
Client Sony Asia-Pacific
Creative agency XM Asia
Executive creative director David Brown
Art directors Danny Lim, Chang Siang Hong
Copywriter Selwyn Low
Media agency MEC
Exposure Online
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