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Women's World Cup: seeing is not the same as believing
As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.
'Not just about slapping logos onto jerseys anymore' - Unilever on FIFA Women's World Cup strategy
Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve.
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Tourism Australia congratulates England in Women’s World Cup ad
The ad follows England’s victory against Australia in the semi-final of the Fifa Women’s World Cup.
Hyundai taps history to celebrate women's football during World Cup
The campaign by Jung von Matt Sports looks at the roots of organised women's football and is backed by World Cup on-site activations.
FIFA 2023: How brands in the US are kicking off the Women’s World Cup
From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup draws record ad sales in the US.
The Women’s World Cup: Will brands get equality in sport right?
Brand sponsors of women’s sports often sound patronizing, or worse, unwittingly reinforce harmful misconceptions.
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