Advertising The Work
David Blecken
Oct 27, 2015

Shiseido's 'high school girls' video democratises beauty

TOKYO - Shiseido has taken an intriguing approach to promoting its makeup products with a video that draws on the concept of ‘bishōnen’, or ‘beautiful male youth’.

TOKYO - Shiseido has taken an intriguing approach to promoting its makeup products with a video that draws on the concept of ‘bishōnen’, or ‘beautiful male youth’.

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