The programmatic pioneer provides context for best practices.
| PARTNER CONTENT |
Amar Goel touches on hot topics in the realm of programmatic auction dynamics. For newbies, the walkthrough serves as a great intro to the subject. Buyers and sellers can also gather new strategy from Goel's insight and experience.
| READ MORE ON THE PUBMATIC HUB |
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With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
Presenting the first crop of our annual roundup of LNY advertising from 2025.
As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.
Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s creative, media, and data operations in Malaysia. His appointment takes effect January 20.
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