PubMatic CEO and co-founder speaks on new obstacles facing programmatic buyers and sellers.
| PARTNER CONTENT |
As brands step into the multi-billion dollar programmatic industry, auction dynamics, transparency, quality and ad fraud are all matters in question.
Rajeev Goel, CEO and co-founder of PubMatic, gets the conversation started these issues, and delves into how his team is meeting always-evolving client standards.
| READ MORE ON THE PUBMATIC HUB |
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Incumbent on the account is Group M.
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