PubMatic CEO and co-founder speaks on new obstacles facing programmatic buyers and sellers.
| PARTNER CONTENT |
As brands step into the multi-billion dollar programmatic industry, auction dynamics, transparency, quality and ad fraud are all matters in question.
Rajeev Goel, CEO and co-founder of PubMatic, gets the conversation started these issues, and delves into how his team is meeting always-evolving client standards.
| READ MORE ON THE PUBMATIC HUB |
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.
Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
