Ad Nut
Nov 4, 2016

Pedigree throws dog into Clinton-Trump fray

From the US: Will supporters of one candidate help a supporter of the opposing candidate help a lost dog?

Pedigree's long-running glorification of dogs, with BBDO, really gets Ad Nut's goat, as longtime readers are no doubt aware, because dogs are murderous beasts who are always waiting for an opportunity to rend an innocent woodland creature into bloody shreds. Yet these canines have somehow managed to convince you two-legged saps that they are sweet, noble, loyal creatures. Whatever!

Anyway, Pedigree sent one of these photogenic death machines into a Trump rally with a woman wearing a Clinton T-shirt—and vice versa—and filmed the results. Naturally, the bitter political enemies put aside their differences and found common ground and yadda yadda yadda.

Ad Nut thanks the ad nuts at Campaign US, who covered this work first and have some more details including credits.

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

6 hours ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

6 hours ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

6 hours ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.