Sophie Chen
Oct 16, 2013

Nissan Pathfinder keeps a seat for the underdog

MELBOURNE – Nissan Australia has launched a campaign, created by Whybin\TBWA Melbourne, for the relaunch of its flagship family SUV, Nissan Pathfinder, in Australia.

In stark contrast to the other TVC released by the same brand and agency this week, the 60-second spot plays on family values. Running across free-to-air, pay and various digital formats, the ad tells the story of a young boy who is the 'underdog' in a large family, yet finds his happy place in the family car, a Nissan Pathfinder.

Peter Clissold, Nissan Australia's executive general manager of marketing, called the heart-warming spot a wonderful association for the brand's flagship model.

CREDITS

Client: Nissan Australia
Creative Agency: Whybin\TBWA Melbourne
Film Company: Revolver
Film Director: Steve Rogers
D.O.P: Mandy Walker
Film Producer:  Pip Smart
Editorial: The Butchery
Editor: Jack Hutchings
Post Production & Visual Effects: Alt
Flame Artist: Urs Furrer
Sound: Nylon Studios
Sound Design: Simon Lister

Source:
Campaign Asia

Related Articles

Just Published

22 hours ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

1 day ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

1 day ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.