Nissan Pathfinder keeps a seat for the underdog

In stark contrast to the other TVC released by the same brand and agency this week, the 60-second spot plays on family values. Running across free-to-air, pay and various digital formats, the ad tells the story of a young boy who is the 'underdog' in a large family, yet finds his happy place in the family car, a Nissan Pathfinder.

Peter Clissold, Nissan Australia's executive general manager of marketing, called the heart-warming spot a wonderful association for the brand's flagship model.

CREDITS

Client: Nissan Australia
Creative Agency: Whybin\TBWA Melbourne
Film Company: Revolver
Film Director: Steve Rogers
D.O.P: Mandy Walker
Film Producer:  Pip Smart
Editorial: The Butchery
Editor: Jack Hutchings
Post Production & Visual Effects: Alt
Flame Artist: Urs Furrer
Sound: Nylon Studios
Sound Design: Simon Lister