Advertising The Work
Adrian Peter Tse
Sep 8, 2014

Nike asks exam-obsessed Koreans to go out and play

KOREA - Addressing a market known for pushing young people to excel academically, Nike, with Wieden+Kennedy Tokyo, has launched a new 'Just do it' campaign that aims to reinvigorate youth sports in South Korea.

KOREA - Addressing a market known for pushing young people to excel academically, Nike, with Wieden+Kennedy Tokyo, has launched a new 'Just do it' campaign that aims to reinvigorate youth sports in South Korea.

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