Having opened offices in Singapore and Seoul in 2023, the agency’s uniquely creative style has gained traction by securing local clients.
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Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
72andSunny and the AFL celebrate football fandom in Australia while trying to woo a younger audience.
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As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.
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