Advertising The Work
Ad Nut
Jan 25, 2019

New 'Share the load' spot blames the mothers

TVC from BBDO India encourages mums to introduce their sons to the mystery and wonder of doing their own laundry.

TVC from BBDO India encourages mums to introduce their sons to the mystery and wonder of doing their own laundry.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

Digital Media Awards 2025 winners revealed

3 Digital Media Awards 2025 winners revealed

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

No one talks about ads anymore: Have they lost their pop-culture charm?

6 No one talks about ads anymore: Have they lost their pop-culture charm?

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

7 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Mash names all-female executive team, shifts global HQ to Singapore

8 Mash names all-female executive team, shifts global HQ to Singapore

Out-of-phone: What happens when creator content leaves the feed?

9 Out-of-phone: What happens when creator content leaves the feed?

Bonds taps Robert Irwin to show how wild comfort down under can really get

10 Bonds taps Robert Irwin to show how wild comfort down under can really get

Related Articles

A woman asks to be seen in Ariel's latest #ShareTheLoad ad
Feb 15, 2022
Campaign India Team

A woman asks to be seen in Ariel's latest #ShareTheL...

Women to Watch 2024: Nana Cao, BBDO
Apr 8, 2025
Staff Reporters

Women to Watch 2024: Nana Cao, BBDO

Ariel shows long term impact of not sharing the load
Apr 19, 2023
Campaign India Team

Ariel shows long term impact of not sharing the load

Spinny acquires Haymarket’s automotive titles in India
Mar 21, 2025
Campaign India Team

Spinny acquires Haymarket’s automotive titles in India

Just Published

Women to Watch 2024: Sheena Liu, TVBS Media Inc
13 minutes ago
Staff Reporters

Women to Watch 2024: Sheena Liu, TVBS Media Inc

Liu is a rare leader that sees the value of both innovation and inclusivity, an attribute she has successfully utilised at TVBS.

When brands become the villain: Lessons from Coffee Mate's 'White Lotus' collab
24 minutes ago
Diana Bradley

When brands become the villain: Lessons from Coffee ...

The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency partners avoid shocking plot twists involving their products.

Interpublic reports $94 million loss for Q1 2025
6 hours ago
Shauna Lewis

Interpublic reports $94 million loss for Q1 2025

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins
7 hours ago
Staff Reporters

Australia and India lead the Grand Prix tally at ...

Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.