Apparently inspired by Renaissance art, the campaign features the inner-workings of the footballer’s sculpted body to emphasise the design and perfection of the mobile device.
Apr 20, 2009
Motorola | Aura of Beckham | Global
Motorola is going skin-deep inside David Beckham in the latest global push for its luxury line Aura.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Apr 20, 2009
Motorola | Aura of Beckham | Global
Feb 27, 2009
Motorola to build distinction for Razr in Korea
The Information
4 days ago
Agency Report Card 2024: Ogilvy
Just Published
1 hour ago
Women to Watch 2024: Marian Esperanza Magturo, ...
With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 hours ago
Will AI chatbot advertising disrupt adland?
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.
PROMOTED
2 hours ago
How Shopee is powering the next wave of content-driv...
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 hours ago
Australian agencies voice frustrations with pitch ...
Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending existing clients in the latest edition of its State of the Pitch report from Trinity P3.