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Aug 3, 2009
MediaTV: Puma looks to sports-lifestyle
Puma, the world's third-largest sports brand, will focus on its positioning as a sports-lifestyle brand in Asia to differentiate itself from competitors and stave off pressure from up-and-coming Chinese brands such as Li Ning and Anta, says Christoph Peter-Isenbuerger, head of marketing for Puma in Asia-Pacific.
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