Opinions
Anita Davis
Oct 19, 2009

MediaTV: Alain Mikli's luxury strategy

ASIA-PACIFIC - In the fourth part of Media's series on luxury brands' marketing strategies, Raymond Mok, Asia-Pacific general manager of eyewear brand Alain Mikli, says that one of the biggest challenges of marketing his products is making consumers understand what they are paying for.

ASIA-PACIFIC - In the fourth part of Media's series on luxury brands' marketing strategies, Raymond Mok, Asia-Pacific general manager of eyewear brand Alain Mikli, says that one of the biggest challenges of marketing his products is making consumers understand what they are paying for.

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