"There's still a lot of room for loyalty marketing to develop," says Chang.
Where can loyalty schemes go in 2018? Do the same methods work to hook customers? And what about new technology?
In this video interview Christopher Chang, general manager of loyalty operations at reward-U, gives an overview of the situation. His key takeaways are that while eye-catching advancements such as blockchain processes and cashless transfer are changing the game, tried and tested strategies such as coalition programmes with other brands are just as important.
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With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.
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Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
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With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
Presenting the first crop of our annual roundup of LNY advertising from 2025.
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