Lars Hamberg: Digital entrants a tremendous threat to financial old guard

"Modern companies today want to know everything about their connected clients: who they are, who they work with, work out with, sleep with." The trouble is, traditional financial services firms are simply not doing this well—and they are under "tremendous threat" from new digital entrants who excel at it. Lars Hamberg, founder of Aktiva Fonder and fund selector at AFAM Funds, pulls no punches as he lays into the banking world's old guard and asks, "When will Google start offering financial products?"

Hamberg spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.

This video was produced in collaboration with Fundamental Media.
 
Filmed and edited by Edwin Lee, Fallout Media HK
 
Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

How Japanese car brands can race past US tariff ...

UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.

14 hours ago

Microsoft's 50th anniversary campaign veers away ...

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

14 hours ago

Pocari Sweat, Promag top YouGov's list of March ...

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.