Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Mar 13, 2014
Ginseng campaign reaches out to younger buyers
HONG KONG - Korean ginseng is popular among affluent consumers to beef up their immune system and keep warm, but Cheong Kwan Jang (CKJ) Korean Ginseng (正官庄高麗參) is hoping to entice younger customers to add the product to their shopping lists.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Sep 12, 2023
Sulwhasoo puts its innovative side on display in ...
Sep 4, 2006
Carlsberg introduces ginseng variant
Aug 31, 2006
Carlsberg introduces ginseng variant
Just Published
1 day ago
Creative Minds: Anthony Cassidy is waiting for a ...
The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.
1 day ago
Women to Watch 2024: Paula Chiang, iProspect
Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.
1 day ago
Forsman & Bodenfors expands earned-first model as ...
EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.
1 day ago
Google uses AI to block harmful ads—but inconsistenc...
Google’s 2024 Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement activity has increased, persistent gaps and inconsistencies exist across markets.