Staff Reporters
Nov 17, 2011

Digital Thinkers: Lee Yew Leong, Starcom Mediavest SEA

This video is part of a series of interviews from Campaign Asia-Pacific's Digital Downloaded roundtable event.

wide player in 16:9 format. Used on article page for Campaign.

Sitting down with Campaign, Lee Yew Leong, Starcom Mediavest's executive director for Southeast Asia, dicusses where he thinks digital will be in a year and what cutting edge innovaions need keeping an eye on.

 

 

Source:
Campaign Asia

Related Articles

Just Published

55 minutes ago

Here’s a thought: Marketers can sell anything—except...

Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.

4 hours ago

Duolingo's mascot death stunt: Genius or confusing?

Now that Duo the Owl is back from the dead, was the stunt a success?

13 hours ago

Together Group adds experiential tech shops to ...

The acquisition deals will help the global group 'deliver transformative customer experiences across all key luxury segments'.