Gurdeep Puri
Send feedback to Gurdeep Puri..jpg&h=268&w=401&q=100&v=20170226&c=1)
5 hours ago
Here’s a thought: Marketers can sell anything—except...
Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.
Jan 21, 2025
Here's a thought: Bigger isn’t always better
As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.
Mar 25, 2011
How to embed effectiveness in your agency culture
Gurdeep Puri, founding partner of The Effectiveness Partnership, shares his tips for embedding effectiveness into your agency's culture.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)