DBS | I am, we are | Singapore

One of the main highlights in the creative execution is the partnership with Straits Times on 3D print technology. This marks the first 3D print newspaper edition in Singapore. DBS will also host a roadshow in the business district to show the ease of gaining points through an interactive mileage calculator.

The campaign is based on the insight that people travel to bond with family and friends. Most credit cards take a long period of time to earn enough miles to travel which could see users missing a special occasion or lose interest.

The storyline of the print ads and TV commercial portrays families catching the first snowfall, and enjoying the first light at Taj Mahal before other tourists. DBS Altitude card members will ‘not miss a thing’, because DBS gets them there first.

“Travel plays a different role in people’s lives, but ultimately, it’s always about that special experience that you remember long after your holiday is over,” said Andrea Lee, client services director at Euro RSCG Singapore.

Ooi Huey Tyng, senior vice president and head of cards and unsecured loans at DBS Bank, added: “The Card rewards travelers with exclusive privileges such as DBS Butler Service to help plan their vacations or 1-for-1 offers with leading hotels.”








Credits:
Project I am, we are
Client DBS Singapore
Creative agency Euro RSCG Hong Kong
Creative director & copywriter Scott Isaac
Art Directors Mark Wah, Thomas Kerk
Media agency MPG
Exposure Television, print, outdoor, direct marketing, online