The spot featuring the Real Madrid and Portuguese national team star promotes the Mercurial Vapor IX football shoe. The destruction Ronaldo leaves in his wake spares no one, as opposing players, spectators, officials, and even riot police fall victim to the devastating wind as he passes in his ultra-lightweight footwear.
CREDITS
Client: Nike
Project: Vapor Trail
Launch date: 1/17/13
W+K TOKYO & W+K PORTLAND
Nike Global Creative Directors: Ryan O'Rourke, Alberto Ponte
Copywriter: Andrew Miller
Art Director: Naoki Ga
Producer: Andy Murillo
Executive Producer: Ben Grylewicz
Account Team: Karrelle Dixon, Alyssa Ramsey, Ricardo Hieber
Executive Creative Directors (Portland): Mark Fitzloff, Susan Hoffman
Executive Creative Directors (Tokyo): Caleb Jensen
PRODUCTION
Production Company: Imperial Woodpecker
Director: Mark Zibert
Executive Producer: Charlie Cocuzza
Line Producer: Andrew Travelstead
EDITORIAL
Editorial Company: Joint
Editor: Kyle Valenta
Post Producer: Shelli Jury
VFX
VFX Company: The Mission
VFX Supervisor: Michael Pardee
Flame Artist: Miles Esmiller
Michael Vaglienty
Katrina Salicrup
VFX Producer: Diana Cheng
MUSIC + SOUND DESIGN
Music+Sound Company: Barking Owl
Sound Designer: Michael Anastasi
Producer: Kelly Bayett
MIX
Mix Company: Barking Owl
Mixer: Brock Babcock
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